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The end of summer does not have to mean the end of frozen sweet treats. In fact, some people think that yogurt cups filled with their own flavor selection and topped with their own selection of goodies are even better once summer is gone and cold weather arrives. The popularity of frozen yogurt cups and all of their add ons is confirmed by the number of independent businesses that sell yogurt across the country.
Although many of the yogurt stores across America sell a similar product, the way that they market that product can varies. In fact, whether you decide to sell yogurt cups topped with gummy bears or sugar cones filled with ice cream, planning your marketing is an important part of the start up process.
Color Selection Can Help Frozen Treat Stores Distinguish Themselves
Pink and lime green. Peach and light blue. Red, white, and black.
If you have a favorite set of colors, you can actually develop the design around just that one decision. By ordering color coordinated paper ice cream cups, plastic tasting spoons, and upholstery in a specific color scheme, you can create a space both unique and memorable. Those adorable pink tasting spoons that actually look like mini shovels alone will bring your youngest customers back again and again. There is actually no limit to the number of colors that ice cream and yogurt supplies can be ordered.
For many independent shop owners, a color is actually a jumping off point for the marketing details that they select. A favorite shade of blue in the eyes of your youngest daughter as she eats a drippy ice cream cone, for instance, can serve as the starting point for color selection. That classic photograph enlarged to fill part of a wall with a the complimentary color of yellow striped around the border can drive the selection of of everything from yogurt cups to shiny vinyl for seats of swiveling chairs.
The Popularity of Graphic Letter Design Can Also Dictate Design Choices
i scream, you scream, we all scream for ice cream!
If the average American consumes ice cream 28.5 times a year, your goal should be to make sure that you are capturing at least half of those visits. And while some owners try to distinguish their stores with the colors they select, others try a different strategy. Capitalizing on a distinct letter design for the first letter of the treat that you are serving, for instance, is another way to approach the marketing of your shop. Signs that capitalize on that same letter can provide a constant reminder to the customer that they are at your specific location. How about these ideas:
- i choose two scoops, how about you?
- i like my ice cream in a waffle cone, what’s your favorite?
- i love m
int chip, but chocolate is a close second!
the clever use of the wildly popular vintage letters can be another way to promote your store and plant a permanent image in the minds of your customers.
Renaming Specialty Flavors to Match a Local Event Can Capture the Interest of Out of Town Visitors
One ice cream shop in Omaha, Nebraska, started a flavor tradition that is wildly popular. As soon as the eight teams that qualify for the summer College Baseball World Series are announced, this ice cream corner store develops flavors and invents creative names for a flavor that is named for each team or mascot. Those flavors, like the teams themselves, drop out after two losses in the tournament. Fans who flock to Omaha for one of the cities largest sporting events now find themselves flocking to get the frozen flavor that matches their favorite team.
A win win situation for the ice cream parlor, fans often make several visits. Some come again and again so they can sample every flavor. Some come to share a taste of good luck after their team has lost a first game. Others come just because this hot spot is also a favorite of the city’s most famous millionaire Warren Buffet.
At the end of 2013, an estimated 2,582 frozen yogurt stores were in operation. What will you do to capture your share of the frozen treat market?
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