How Food Packaging Affects A Company’s Brand Awareness

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Industrial checkweighers

Did you know that the packaging of your food impacts the product?s brand? Many companies and businesses want to ensure that their name is positively impacted rather than tarnished by the type of packaging they use whether there product is food or another item. It is very important that companies consider the food packaging machine, food packaging equipment and food sealing machines used for their product. If they do not, they could turn away potential customers due to unsafe food packaging practices or food packaging that is not environmentally-friendly.

So, how does a food packaging machine and the type of packaging used on your food impact the brand?

One of the most important things a company must consider when selling a food product is a safe and healthy way to package their foods. They want to ensure that customers who purchase their food do not get sick in anyway from eating their foods. It is essential that these companies make sure their food is inspected pre- and post-packaging.

A lot of times, packaging businesses use checkweigher machines and a food x-ray machine to guarantee the safety of the food they package. Some companies even use a food metal detector after using a food packaging machine to make sure the food is safe. Food metal detectors check primarily for three different things. They sense ferrous, non-ferrous and stainless steel when it comes to potential metallic contaminants that could be in your food packaging.

Another method companies use for food packaging is vacuum sealing. When food sealing machines are used to package foods, it can preserve the food. Statistics show that in comparison to using plastic bags or containers for food storage, using sealing can preserve the food 3-5 times longer.

When it comes to food packaging and storing, another issue companies want to avoid is not keeping the food in the right area with the right temperature. Food that needs to be refrigerated or frozen should not be left out in room temperature air for extended periods of time. If a food needs to be in the refrigerator, it should be in 40 degrees Fahrenheit temperatures at all times. For food that needs to be frozen, it should be in areas that are around zero degrees Fahrenheit at all times. This guarantees the safety and quality of the food.

If food is not stored properly, you risk the potential for contaminants and bacteria to take over. Bacteria can grow and multiply when food is not kept in the right temperature. You may not think it is a common occurrence for someone to get sick from food, but it actually happens more often than you might know. When it comes to foodborne diseases, around 48 million people in the United States get sick every single year. On top of that, 128,000 are hospitalized and around 3,000 die from issues related to food quality. That is around 1 in 6 Americans every year who are affected by food that was packaged but not kept safe for human consumption.

If a brand suffers a hit like customers getting sick from their packaged foods or foods going bad quickly because they are not packaged correctly, it can negatively affect the brand?s name and sales. That is why it is so important for companies to care about the packaging companies and food packaging machine used to keep their food product safe and of the best quality for human consumption.

Without careful consideration as to which packaging company to use, what packaging product to use and what machines are necessary to guarantee overall quality, a company could continue to sell products that are not the best quality. Consumers notice which brands work hard to provide the best quality products and which brands use cheap methods to get products on the shelves. Do your research and find the best way to package your foods to increase a positive brand awareness today.

Have you ever noticed the packaging used on food products your purchase? What type of packaging does your company use for food products? Let us know your thoughts in the comments.